How to Write E-commerce Content that Sells in 2020

In 2020, the concept of running your e-commerce business is not a new one. Mega-corporations like Amazon or E-Bay have built their entire reputations on e-commerce. But what is e-commerce? If you don’t know, e-commerce is a platform on which you can sell your products online. Unlike traditional business, e-commerce has the ability to reach far beyond the usual scope of people and increase your customer numbers as well as overall sales. Almost all businesses these days have an e-commerce website, from Target to Marks and Spencer’s – and you can too. Setting up and running your own business has never been easier!

Follow this article so you can learn how to establish and grow your e-store with some basic tenants of marketing to help you establish an audience.

Contents

How to Write E-commerce Content that Sells in 2020

Basics of E-Commerce

Marketing Your E-Business

1. Product Descriptions
2. Know Your Audience
3. Do Your Research
4. Proofread and Proofread Again
5. Market Yourself.

Basics of E-Commerce

Before we dive into the nitty-gritty details of running an e-store, we first have to establish one. There are a lot of online guides that can walk you through them like this and this but we’ll give you a quick rundown right now with the absolute essentials required in making your own e-store:

1. What is your mission statement and company vision? (every company has one, what is yours?)
2. Figure out your product (what are you going to sell?)
3. Who are you going to sell to? (i.e. who is your audience?)
4. Figure out where you’re going to get your product (are you a middleman or are you making the product?)
5. Establish an online domain (website, tax ID, company name, the whole lot)
6. Figure out how you’ll get paid (Paypal? Bank Transfers? Figure out which one works for you)
7. What makes you different from others? (Eco-friendly? Connected to a charity?)
8. Market your business

If you’ve ticked off all these boxes, and can answer these questions with absolute confidence, then scroll on ahead to the top tips and tricks to help increase traffic and rope in more customers.

Marketing Your E-Business

Okay, now that we’ve sorted out the bare bones of your e-commerce, let’s get into the meatier bits – how to entice customers to click on your website and shop at it. There are five key points to keep in mind while you set up your marketing strategy and they are as follows:

1.      Product Descriptions

This is the main selling point of your product. Having a strong, appealing product description that reels your reader in and converts them into customers is one of the main ways to increase your traffic. Having generic product descriptions is fine, but that’s just it – it’s fine. Make your product descriptions pop out of the screen – if you can, write them yourselves or hire someone to write them for you, the personal touch will definitely endear some customers especially because of how cookie-cutter the descriptions for products are for most big e-commerce companies.

2.      Know Your Audience

This is essential. If you followed the steps in establishing your e-business, than you should already be able to answer this question. But take it one step further. Knowing your audience isn’t enough – you have to know what appeals to them as well. This includes the language you use, the content you include, pictures, if you choose to add any – it’s a careful balance and one you need to think about carefully. What works for one audience type won’t necessarily work for another or perhaps it will, learn about them to find out!

3.      Do Your Research

This is important when you’re starting your business and even while you’re running it. Look at your competitors, see what they’re doing right and wrong. Look at the numbers online, see what mega-corporations are doing and implement what you can and drop what you can’t. Find out what key-words are going to attract the most customer traffic. Numbers are your friend, especially when you’re in a business, and understanding those numbers is even more important if you want to advance and grow your e-commerce store.

4.      Proofread and Proofread Again

Nothing makes your business look shady and unreliable than spelling and grammatical errors. Your mistakes are going to be a lot more obvious than your achievements, which is why before you publish anything it is imperative you read through it at the very least once yourself. If you can hire outside help, that is also an option. Have them proofread and edit your work for you because sometimes they’ll spot errors that you can’t.

5.      Market Yourself

Now that you’ve ensured your e-commerce page can hold its own under the scrutiny of your potential clients, it’s time to branch out and market yourself. There is a wide variety of ways you can do this. Utilizing the popularity of social media influencers, bloggers, vloggers and a whole host of other new-age media stars have become a very popular method of having your product promoted – brands like Fashion Nova, for example, implement this sort of marketing strategy often. Another way you can target a new audience is by having an article written about your product. Hire a content writing agency to put together an article you can send out onto the internet to attract new customers. Simply posting ads is yet another way to do it, though its effectiveness has decreased over the years. It is a new age and putting ads in newspapers just won’t cut it anymore – get creative with how you’re going to get your message out to the world!

Running a business is no small matter. And while e-commerce doesn’t follow exactly the same rules as traditional business, it does have the same essence to it. You have customers, you have products and you have a reputation. So make sure you stay true to your brand, your vision and your ethical code and keep your reputation sparkling. And with this, we hope that your future e-business endeavors are successful!