Email Copywriting: Best Practices in 2020

You come up with a great idea for a novel product or service. You plan to launch it and sit down to write an amazing email in order to start your campaign.

But you seem to be going nowhere. You have no idea what you should be writing. Where you should start, and how it should end. And above all, you don’t seem to have any idea how you can create readers’ interest in your product or service?

You will find quite a few email marketing tips on the internet but they do not seem to work for you. The best email writing services are there to provide you the needed. They are professionals adroit at the art of email copywriting. As a matter of fact, email copywriting is an art. But, it is not as mysterious as most people will make you believe.

The scope of email marketing

There are some people who say that in the current era of modern communication methods, email marketing simply cannot provide you with an edge.

Let us look at some statistics.

A study conducted in 2018 revealed that email is the most effective marketing channel as compared to its modern peers like SEO and social media platforms.

This leaves very little room for doubt that email marketing is not only alive, it is also well and kicking.

The reason why this old communication technology is still effective despite the introduction of many new ones, is that most people still use their emails for official and personal communication.

Another study conducted in 2017 revealed that around 85% of internet users within the United States were on email. This number was way beyond social media which was only 20% at the time.

This renders it imperative for businesses to develop and implement email marketing campaigns for their products or services.

But the question is how to do it.

Email Copywriting: Best Practices in 2020

There are some email copywriting services who know how to use email marketing to increase website sales.

However, the most important aspect of writing a great email is obvious: simplicity.

You should be able to present the facts about your product, and how it can be beneficial to the reader, in a very clear manner. This will render your email more appealing, and eventually result in more sales.

Better said than done. The question is how exactly do you create such an email?

Below, you will find some tips that will enable you to understand the intricate art of email copywriting.

1. Remain Focused on the Niche

There is nothing better than having a product that is appealing to everyone. However, this is not possible. If you try and draft an email that appeals to everyone, you will end up with a copy that will not be appealing to a single person.

The trick is to remain focused on your niche market rather than general public. Think about what they would consider appealing. Create headlines that will engage them. Let them know what benefits they can achieve.

It will be a great idea to include relevant images in order to further entice the reader. For example, you are a great writer but you have no idea how to sell your e-books online, rather than sending emails to everyone saying that you have written such and such books and you want to sell them, try and make segments of your email list. Divide these segments into categories and send specific emails to each segment. Young adult males are more interested in mystery and thrillers. Young females would find romance more interesting.

 

Do some research and send your emails accordingly.

When you remain focused on a niche, you will be in a much better position to present the salient features of your product that would appeal to them.

2. Set a Goal

 

It is a known fact that most of your readers will simply skim through the email, and not actually read it thoroughly. This makes it imperative to let them know what would be the next step.

 

The best way – and a time tested one – is to make it simple by setting a simple conversion goal even before you begin writing your first draft. When you have a clear and concise goal in mind, you will have an understanding of actually what you want your readers to do. You entire writing will automatically get focused around that goal.

Do you want your readers to immediately signup for a campaign? Or you simply want to offer them a demonstration? A clear goal will allow you to know what action you want you readers to perform. Thus, your email content will revolve around that same goal.

3. Get a Second Opinion

Now that you have created the perfect email for your niche readers, it is time to do some serious editing.

Knowing how to structure the perfect sales copy for your email list is simply about getting into the shoes of your reader, and understanding what is being offered to them. After editing the draft, and getting rid of unnecessary words that can create confusion, send it to a person in order to get his opinion.

There is a phenomenon known as the curse of knowledge. Which means that since they know just about everything about their own product, they would wrongfully assume that their readers also share this knowledge. This unfortunately ends in a draft that is incomprehensible to a layman.

When another person will read your draft, he will be able to pin point exactly which areas he was unable to comprehend due to lack of background knowledge. They will also be able to point out technical words that your reader might not understand. This will help you revise the draft in an appropriate manner for consumption by your targeted readers.

As discussed earlier, the most important aspect of email copywriting is to keep it simple. The email should be focused and avoid of any technical terms. It should be easily comprehensible by the intended readers. Once you have taken care of all these aspects in your email, you can rest assured that your email will be an effective one, and generate the kind of conversion you are expecting.

There are many email copywriting services that offer their services at very reasonable prices. Simply contact one of them for your next email.

There are many email copywriting services that offer their services at very reasonable prices. Simply contact one of them for your next email.