For any business owner, a business website is an important stepping stone to success. You must provide content that accurately describes what kind of a business you run to your consumer base. According to Forbes the first page of google captures 71% of traffic clicks and is reported to be as high as 92% in the recent years. Thus, realizing the importance of ranking up above competitors is crucial than ever in the present era.
As a content provider, keeping your audience engaged is a difficult enough job to begin with, but how would you engage an audience that doesn’t exist? When it comes to search engine rankings, there are quite a few things to keep in mind. Aside from the usual page URL, heading, title and description, content created by the best writers plays a huge role in making your website stand out and rank above all.
Strategize Your Content & Keep Up with the Trend
The year 2020 as interesting as the numeric sound – this year has definitely provided a new dimension to what makes you rank above all, over the internet. Getting your website power packed with pillar content and connected/cluster blogs does the trick in ranking your website. As with evolving trends, most search engines look for semantic references and connected pages that generates auto suggestions of what the user might be looking for other than the typed keywords in the search bar.
Below are some of the keys, knowing which you can make your website rank well.
· Meta Descriptions: Make it Catchy and Heart Throbbing
This is what will invite any consumer to click on your website, so it has to be very carefully crafted. Metadata is how your website communicates with the search engine, letting it know what its place should be in the search engine hierarchy. Some people tend to forget its importance due to the fact that it is not really visible, the information metadata provides is a description of unseen HTML elements that communicate important information about the website directly to the search engine. Here is what metadata does:
- It interprets how relevant your website is to what a consumer may have searched through a search engine.
- It defines the title of the webpage, thus allowing webmasters to decide its relevancy.
· Keywords: Playing Big with the Words
All professional content writers know the importance of keywords because they play the greatest role in optimizing your business website. Using the right keywords in your content ensures that the right audience will be able to find you, thus narrowing down your traffic to only the people who have the most chance of becoming permanent customers. Content agencies can help you find appropriate long-tail keywords for this purpose.
Enhance User Experience
What your user sees when they come across your website leaves an often permanent impression about your business.
· Give the Audience What They Want
Keeping a customer is much more difficult than attracting one. You need to cater to their needs in order for them to be an active consumer. For example, if they are looking for something particular and you have content/information relevant to their needs, and they are able to reach it and get the most use out of it; Boom! You got a user to yourself.
A great way to do this is the following example: having them subscribe to a newsletter through your webpage, then sending them coupon codes to help them easily find product/service or information that they were searching for.
· Keep Track of User Behavior
You can take all the precautions to ensure that your website runs smoothly, but unless you take into account the user’s reaction to your content and keep modifying it accordingly, even with the best writers, all your hard work could go to waste. Website analytics can tell you how much traffic your content is drawing in and what areas of your website you need to make changes in.
- Services like Google Analytics can help you improve your website’s rank in Google, as well as other search engines.
- In order to increase user traffic as well as profit for your business website, you must keep a constant check on how much of your content is well-received.
· Make It Available for Mobile Use
Current era, having a website that you can only access through non-mobile devices isn’t exactly a smart move. In order for your content to rank higher on search engines, it needs to be available for use on mobile devices, since those are the most easily accessible to 90% of your consumer base.
By equally combining both categories mentioned above, you can easily increase your rank on search engines. SEO based content development, curation and writing can be put together to impress your audience and give them exactly what they are looking for, thus securing customers for your business much more easily.
