How to structure your Landing pages in 2020
Contents
How to structure your Landing pages in 2020
What to Include in Your landing page?
Examples of Popular Landing pages
If you’re someone who wants to take their business to new heights and to market your brand online, then you need to have a kickass landing page.
A landing page is not to be confused with a homepage. A homepage compromises of many aspects and is designed to attract customers and encourage them to explore the website, but a landing page only has one purpose and is created as a move for your marketing or promotional campaign.
Follow the suggestions and tips below to get the most conversion rates out of your landing page.
How Does a Landing page work?
A landing page is where ‘visitors’ are brought to or ‘land’ when they click on a Google ad or a link received through email, or ads shown by Facebook, Youtube, Instagram, etc.
A landing page is designed to have minimum products (generally just one or two), show off the brand, and make the visitor feels it’s all about them, thus leading to the visitor either signing up on the website or becoming a customer.
Landing pages are made to market your brand online and are of significant importance in your digital marketing campaign.
What to Include in Your landing page?
While the purpose of every landing page is same, to generate leads and suit the tastes of the respective audience, how you design your landing page is altogether another story.
You need your brand to be well-defined and relevant to your industry. Most popular and innovative landing pages make use of the following tools and features to stand out:
- Aesthetic but relatable photos and illustrations, which your visitors can imagine themselves in
- An explainer video
- FAQ, which will clear all the doubts of potential customers
- Social proof like reviews from other customers or/and other companies you’ve worked with or are partners with
- A customer-focused, ‘what to expect’ explanation after the customer has signed up on the website
These are just the basics of a landing page, but you should research on these to see what works best for you and then add that to your landing page.
Structure of a Landing Page
A good landing page compromises of a few, basic components, which many people underestimate the importance of. Below is a breakdown of an excellent landing page that would bring in plenty of traffic to your website.
1. Heading
The heading of your landing page is the most crucial part, which is what visitors first see and could work in your favor or against you.
Your lading page’s headline needs to be concise, well-structured and make its point in few words. For example, consider the headline of Netflix, ‘See what’s next. Watch anywhere. Cancel anytime.’ Now, this headline is easy to understand, makes the content appear easily accessible, and also focuses on the interests of the customers by offering the option to cancel the subscription if they are not satisfied.
2. Lead magnet
Setting up a lead magnet is important for your business as when visitors subscribe or share their contact information with you, you provide them with offers and incentives for choosing your business.
You need to pursue your marketing leads otherwise it’s just a loss of money and time that you’ve put into for the marketing for your website. The biggest issue is that you may end up losing potential customers.
The best way to garner potential customers is by showing them what’s in it for them. For example, if you’re a cooking website, you could offer free recipes, which would be emailed to them if they make an account on your website or subscribe to your website’s newsletter.
This will also help you to grow your email list. From here, you can promote your business through email marketing. This is essential for visitors who are unsure whether to become your customers or not. Through smart use of email marketing on your end, they could become paying customers.
3. Call to Action
Call to action (CTA) is a statement, which convinces the people to sign up, this normally also includes an automatic subscription to your email list. This needs to be impressive, to the point, and clearly presented. For example, the ‘download now’ button you might have seen on many websites is a CTA button.
The statement is normally presented with a clickable button, presented in a very obvious manner, to not confuse the visitors. It’s your choice whether you want one or more than one CTA button.
4. Opt-in form
No matter what kind of website or business you have, you’ll need to make an optin form to collect information from your site visitors.
An option form can be of any length and may contain whatever question or statements you’d like to add to be presented to your visitors. It can even be a small form, which only record the email address of the people who wish to sign up.
An opt-in form differs for each industry and company. As a blogging site, you may just want a form to have a record of the visitors’ names and Email or you could be running an e-commerce website and require other contact information like mobile number and home address.
Examples of Popular Landing pages
If you’re still unsure about how to build an excellent landing page for you, consider researching and looking at how other, popular websites have designed theirs. This might be the only inspiration you need. The following are good examples to see:
- Amazon
- Netflix
- Uber
- Khan Academy
- Snapchat
- Masterclass
- Patreon
- Zoom
- Oracle
- Google Hire
So there you have it, the best ways to structure your landing page in 2020.
As mentioned previously, a landing page helps you market your brand online, and it isn’t even hard to make. You know your brand and what it represents, you just require the right words and accurately placed illustrations and videos to get you heaps of visitors.
Tell us about you feel a landing page should look like and if our blog post has been helpful to you!
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