SEO Content Writing – Best Practices in 2020

In the last few years, SEO-friendly content has taken the internet by a storm. Originally, the purpose of using plugins and keywords was to have your content rank higher on Google search but that all changed recently.

All the top SEO content writers know with the recent update in the Google algorithm, priority has placed on the users and readers rather than the search engine. If you want your content to rank well, it has to be appealing to the reader.

Now, you can’t stuff your writings with keywords and call it a day. You need to make sure your blog or article serves its purpose, is informative or entertaining, and most importantly, will hook your reader rather than put them off to never visiting your website again.

Contents

1. Know Your Readers.
2. Research is King.
3. Make Use of Social Media and all Available Channels.
4. Less is more.
5. Distribute.
6. Old is gold.
7. Guest posting is the way to go.
8. Dazzle up your content with high-quality visuals.
9. Conclusion.

To help you out, I’ve listed the top 5 SEO tactics to rank on search engines in 2020 below. These tips and suggestions will help you a lot. You’ll be churning out value-rich, interactive content in no time!

1.      Know Your Readers

This is nothing new. You create content for your users to read, it’s something, which they are interested in or are passionate about.

This is the most integral part of your website but it’s also something that most people overlook or forget. To have minimum bounce rate and repeat visitors for your website, you’ll need to really get to know your audience.

You need to understand what they’re interested in or actively searching for. This will help you tailor keywords, which meets their requirements rather than have generic keywords overflowing your content, which may or may not work for your readers. Think small but think smart!

The aim is to benefit your most loyal readers. You can do that by following these rules:

• What’s something my audience is avidly interested in or what are their major problems currently?
• Are they able to overcome these problems? If no then what’s the reason?
• How can I help them with this?

To find the answers to these questions easily, be interactive in your comments section, email your readers, and make use of surveys or interactive sessions online.

2.      Research is King

For the best SEO writing services, research your topic thoroughly or, even better, hire an expert to write for you.

If your content isn’t informative enough, doesn’t appear useful or worst-case scenario, you seem like someone, who’s clueless about your content. To have value-rich content, you need a hefty amount of research.

You want your audience to turn to you when they’re in muddle. For instance, if you run a cooking blog, be a culinary expert or have the knowledge of one, or if you’re in the business of promoting apparel, why would your audience trust your words if you’re behind on the fashion trends or lack the knowledge concerning all things attire?

You’ll want to outsmart your competitors with perfectly optimized SEO content and no better way to do that than to be an expert. After all, knowledge is power!

3.      Make Use of Social Media and all Available Channels

As the saying goes, “out of sight, out of mind”, let this be your new mantra for 2020.

You’ll want your audience to be familiar, comfortable even, with seeing your face or words around. No better way to do that than to use the free resources available to you – The internet! Or more precisely, social media.

You don’t need to hire a marketing team to do that, you just need to think smart. To offer the best SEO writing services to your readers, follow these steps:

1.    Less is more

You want your audience to enjoy your content, not be suffocated by it. Instead of stuffing everything down their throats at one, divide.

Break your content apart into manageable pieces and make use of all available outlets, email, Facebook, Linkedin, Youtube, to get your words across to your audience.

2.    Distribute

The advantage of having so many outlets means, you don’t need to think outside the box, each time creating new content. You can instead use a specific outline and use that as a base for creating multiple variations of content to be distributed across all available platforms.

3.    Old is gold

Take advantage of your old posts by updating them and sharing them with a new audience or on a different platform.

You know about throwback Thursdays or TBT (throw back to), right? Make use of that! Browse through your old and forgotten blog posts, style them and reshape them and then, throw them out for your audience to read by sharing them on any social media platform like Facebook or twitter.

4.     Guest posting is the way to go

Most top SEO content writers know that guest posting is a sure way to secure backlinks and get a ton of new followers, if done right.

Look for brand or website, whose goals and content aligns with yours and try to grab an opportunity to write a guest post for their website.

Even if you don’t get the desired backlinks, do it for your brand. By writing these blog posts, you’ll be building an authority. This will help you a ton in the long-run.

This may seem time-consuming but it’s worth it. Check out this video of Neil Patel to learn why guest posting may be worth your time.

5.     Dazzle up your content with high-quality visuals

You’ve probably noticed by now that most websites make use of gorgeous photos and videos to emphasize their point or to make their content more attractive, so why shouldn’t you?

Invest in high-quality visuals; HD videos, superior quality artwork, and paid photos. If you use the same old, boring stock photos, you may end up irritating your readers.

You don’t have to spend a lot either. Just hire a freelancer with affordable rates to work for you and make you custom images. If you’re willing to put in so much effort for your SEO writing services, then why not into the aesthetic visuals as well?

We’ve listed all our favourite SEO trends of 2020. There’s definitely way more out there but with these, you’ll know how to SEO optimize your website pages for Google ranking. Which ones do you prefer to use?