Web Content Writing in 2020

Most people believe that content writing is a daunting task.

Nothing could be further from the truth.

In reality, it is so easy that just about anyone can do it. But this takes some clear thinking, and an understanding of the technicalities of this game. Once you get the hang of it, your content writing endeavor becomes a piece of cake.

A research has shown that more than 90% of content on the internet gets no traffic at all. This means that most of the content developers fail to grasp the basic aspect of content writing: engagement.

Your content needs to engage readers so that they read through the entire piece rather than leaving it midway. It should solve their real problems rather than beat about the bush. There are some top web content writing services that would provide you with the most engaging content.

Below, we will also discuss the secret recipe of these best website content services that allows them to create the content that no one else can.

Contents

1. Choosing the Right Keywords
2. Landing Page Optimization
3. Effective Use of Lead Magnets

 

Choosing the Right Keywords

Choosing the perfect keywords to optimize your website is the key to creating great content. These keywords will allow Google to decide whether the content is relevant or not for any particular search.

This requires you to pick the best possible keywords, and use them in an appropriate manner. If you do it right, you will find your own website right there on the very first page of the search engine’s result. Finding the right keywords is rather easy if you follow the steps given below:

• Confirming the demand for your chosen topics

Once you decide a topic for your content, you need to confirm if there exists a demand for that particular topic. You can use Google trends or any other free tool for this purpose.

• Identifying the Keyword

After you are sure that there is indeed a demand for your chosen topic, you must decide on one or two main keywords for each one of your content articles. This will enable you to write in a constructive manner.

• Making Amendments

If you are not sure about the demand regarding your chosen topic, you can make a few amendments in it in order to make it confirm to the existing demand.

It will be futile to create content that no one seems to be interested in other than yourself.

Landing Page Optimization

Before we deliver straight into the optimization process, we must first discuss what a landing page is.

A landing page is the page where any visitor would come and see what you have to offer. From the strict point of view of a marketer, a landing page serves the very specific purpose of informing the viewers about products or services, and compelling them to make purchases.

For a content creator the questions really boil down to this: How to optimize your landing pages for higher sales.

This can be achieved by taking care of three important aspects:

1. SEO Optimization

Viewers are always coming to the landing pages when they carry out organic search. It is also possible that your landing page is also your company’s home page. This would mean that it should pop-up when a browser is trying to search for your company.

You can also include words that are specifically related to your industry so that when someone searches for a particular industry, your company’s name shows up instantly.

2. Simplicity is the Key

The most important advantage of a simple landing page is that it has not visual clutter that would confuse the viewer. This allows them to concentrate more on what you are offering on the page.

Typically, a great landing page will get its message through to the viewer without using a lot of words.

3. Consistency

If you want your landing pages to be effective, you must make sure that it is visually consistent. For example, you put an advertisement on a social media platform that brings viewers to your landing page.

You must make sure that the text, pictures and all the other aspects of the advertisement are consistent with your landing page.

The landing page must look similar and offer the same product or service otherwise the potential customer will be irritated.

Effective Use of Lead Magnets

Being a great content creator requires you to understand how to sell your product through lead magnets.

A lead magnet is actually an offer for promotion to prospective buyers. In exchange for this offer, you may ask for their email address or any other contact details. This allows you to build and manage an email list of prospective customers which can be used effectively.

In order for a lead magnet to be effective, the prospective customer should perceive it as something of high value and importance. Moreover, the lead magnet should provide a solution to the prospective buyer’s problem.

Once the viewer accepts your lead magnet, it would mean that they are convinced that they should make a purchase from you rather than your competitor.

A recent research has revealed that more than 60% of marketers are making active investments in SEO. This alone is enough to emphasize the importance of this phenomenon in the current marketing arena.

Website content creation is a vast topic. The above article has only covered some very basic ideas.

Simply put, the best way for creating great content is to try and think like the prospective buyer who is searching for a specific solution to his problem. Try and understand what that person wants, and how you can satisfy his need.

If you can really understand this, there is little doubt that you can always come up with great content that will not only be engaging, but also culminate in sales.

There are professionals content creation services whose services can be obtained for very reasonable prices. Just pick up the phone and call them. This will be your first step towards creating great content for your brand.